While I am learning to tool around with this website/blog, I thought I should take a moment (it’s the first, but certainly not the last) to promote FM102/1.  The COOLEST thing happening at the station right now is the “Listener Rewards Program” .  The sales pitch?

Listener Rewards puts the listener in control of the prizes they want to win. Think of it as an ON DEMAND on-air contest and a loyalty points program rolled into one.

FM 102/1 now has a proprietary loyalty points module. It’s the first of its kind in broadcast radio. People who listen to FM 102/1 at work can now earn points. They trade in those points for the prizes and merchandise they want in our digital mall. Would you like a storefront?

Whether it is American Express, Miller-Coors, or Coca- Cola;  people love their loyalty points. Now FM 102/1 is bringing the concept local and teaming with local businesses to tap into this phenomenon in the Milwaukee market!

Why is it cool? HERES WHY: This program helps RE-ENFORCE on-air advertising in a UNIQUE way. Instead of giving away product on-air and risking having a “prize pig” (somebody who calls in to win a prize, just for the sake of winning a prize) win it and never redeem it.

“Listener Rewards” allows “loyal listeners”  to win the prizes that they want.

Its a cool idea.